OUR HISTORY
Once upon a time there was a little girl, Roberta Anna Luisa Pagano, who adored spending her days admiring and learning her grandfather’s work, his meticulous attention to detail and his respect for precious materials.
Her grandfather, Giuseppe Pagano, was a brave, strong and determined man.
He put his family and his company, made up of beautiful people and noble values, above everything else. A successful tailor and entrepreneur, in 1950 he decided to open his first atelier which was soon followed by two others, then the exclusive boutiques in Bergamo, Brescia, Genoa, Rome, Milan and Porto Cervo.
He put his family and his company, made up of beautiful people and noble values, above everything else. A successful tailor and entrepreneur, in 1950 he decided to open his first atelier which was soon followed by two others, then the exclusive boutiques in Bergamo, Brescia, Genoa, Rome, Milan and Porto Cervo.
He won the most important international prizes and awards, created garments for important film and television celebrities, and the most avant-garde and refined women wore and still wear his creations.
Roberta owes most of her values to her grandfather, together with her passion for fashion, tailoring and eternal beauty.
On other days, she would spend time with her great-aunt Luigina.
She was a real skillful artisan, driven by passion and desire to avenge a childhood that was taken away from her too soon. In the early 30s she managed to become a haute couture seamstress, working for very important and renowned institutions, whom she worked for as première until Luigina passed to a better life.
On other days, she would spend time with her great-aunt Luigina.
She was a real skillful artisan, driven by passion and desire to avenge a childhood that was taken away from her too soon. In the early 30s she managed to become a haute couture seamstress, working for very important and renowned institutions, whom she worked for as première until Luigina passed to a better life.
In 2014, 18 years after her passing, Roberta was helping her grandmother tidying up her attic when an old, dusty trunk caught her attention. Her grandmother immediately realised that her cousin had asked her to leave that treasure to Roberta once her time had come.
The trunk overflowed with embroideries, lace, silk threads, fabrics, sketches, journals, pencils and buttons and many other valuable materials.
Roberta had a magical shine in her eyes that only a baby seeing something for the first time could have.
All of those treasures she grew up looking at and admiring, now belonged to her. Luigina clearly recognised Roberta’s passion about her work and she decided to pass that on to her knowing it would not go to waste.
That dusty trunk turned out to be the reason Roberta started creating. She started personalizing her own designs applying details such as lace and ruffles, left behind by her beloved great-aunt.
Roberta had a magical shine in her eyes that only a baby seeing something for the first time could have.
All of those treasures she grew up looking at and admiring, now belonged to her. Luigina clearly recognised Roberta’s passion about her work and she decided to pass that on to her knowing it would not go to waste.
That dusty trunk turned out to be the reason Roberta started creating. She started personalizing her own designs applying details such as lace and ruffles, left behind by her beloved great-aunt.
In 2014, it was so that with the help of her father, fashion designer and model maker, Roberta started to experiment test after test, paper pattern after paper pattern,out of which her very first piece came to life, “Luigina”, in her great-aunt’s honor.
(FOTO PRIMO LUIGINA) Influenced by the days spent with her grandfather, Giuseppe, and her great-aunt, Luigina, Roberta’s creations became a mix of modern designs and old details and techniques, simple, chic dresses yet glamorous.
She started wearing her design at international events, parties all around the world, weddings and vacations, time after time, the appreciation received by other people grew exponentially and she recognised that something had to be done.
That’s how ANNALUISA came to life.
(FOTO PRIMO LUIGINA) Influenced by the days spent with her grandfather, Giuseppe, and her great-aunt, Luigina, Roberta’s creations became a mix of modern designs and old details and techniques, simple, chic dresses yet glamorous.
She started wearing her design at international events, parties all around the world, weddings and vacations, time after time, the appreciation received by other people grew exponentially and she recognised that something had to be done.
That’s how ANNALUISA came to life.
The idea stems from the need to distinguish oneself, to be able to take a break from the constant frenzy of prêt-à-porter in order to allow women to wear unique garments that reflect their soul without being subjected to impersonal diktats.
To be able to be sensual without falling into vulgarity and banality. It is a combination of tradition and modernity, between the past and the future. The balance between the two as the key to everything.
Journeys around the world to discover fabrics and niche elements, secrets, processing methods and garments with an interesting history to pass on.
Exclusively natural fabrics such as silk, linen and cotton are used, handcrafted and creative workmanship combined with antique embroidery, lace and bobbin lace, paintings, precious stone weavings, a prelude of enchanting and warm and regal colours enhanced by decisive yet contained, light and sinuous shapes.
To be able to be sensual without falling into vulgarity and banality. It is a combination of tradition and modernity, between the past and the future. The balance between the two as the key to everything.
Journeys around the world to discover fabrics and niche elements, secrets, processing methods and garments with an interesting history to pass on.
Exclusively natural fabrics such as silk, linen and cotton are used, handcrafted and creative workmanship combined with antique embroidery, lace and bobbin lace, paintings, precious stone weavings, a prelude of enchanting and warm and regal colours enhanced by decisive yet contained, light and sinuous shapes.
A tribute to feminine vanity in all its nuances through tributes of garments suspended between poetry and concreteness that make the wearer experience magical moments, remaining suspended in time.
"We deliver premium value to our customers; our strength is the love, care and quality we devote in realizing every single piece"
"We deliver premium value to our customers; our strength is the love, care and quality we devote in realizing every single piece"
The little girl has now grown up, formed by her eventful life and rich history, filled with traditions, expertise and love, which she is ready to share with the world.
ANNALUISA was born to spread love and beauty. It was born not to forget.
ANNALUISA was born to spread love and beauty. It was born not to forget.